Maximillion Cooper, the visionary entrepreneur behind the Gumball 3000 rally, boasts an impressive net worth of $70 million as of 2024.
Cooper earns massively from his car rally business, but his ventures extend far beyond that. He is a race car driver, a fashion designer, and a successful businessman.
All thanks to his diverse, successful ventures and business enterprises, he has established a sound financial standing for Cooper.
Cooper is a man of multiple talents who has pursued his various passions and achieved financial success in each area.
His impressive earnings have contributed to his strong net worth, which has enabled him to enjoy a luxurious lifestyle.
Maximillion Started His Business With the Gumball 3000 Rally and Later Started His Clothing Line!
Maximillion Cooper founded the Gumball 3000 rally, an international motor rally combining cars, music, fashion, and pop culture in 1999.
After the rally’s success, the event started covering VIP parties, dinners, and more exclusive experiences.
The event has grown significantly since its massive hit in 1999, with revenues growing from $5.2 million in 2004 to over $17 million by 2011.
The entry fee for participants is over $100,000, which has increased over the years.
Cooper’s ownership stakes in the Gumball 3000 account for an estimated 68% of his total income, earning about $5 million annually.
Max also started his career as a fashion designer and has since expanded into creating his own clothing line.
His brand, Gumball 3000, offers a range of products, including clothing, accessories, and artwork.
Further, Cooper was also a former race car driver and has competed in various prestigious races, including the 24 Hours of Le Mans.
Max is also involved in media production, where he has produced several documentaries and TV shows related to the Gumball 3000 rally, such as Rally On and 3000 Miles.
The businessman has also collaborated with brands such as Giorgio Armani, Adidas, Puma, and Nixon.
Max has an impressive collection of cars, including a Ferrari F50, McLaren SLR, Porsche 911RS, Maserati MC12, and a VW Camper.
Furthermore, he has a luxurious mansion and primary residence in Los Angeles, estimated to be worth $10 million.
His lifestyle involves frequent travel, attending and hosting high-profile events, and mingling with influential industry figures.
Nonetheless, beyond the glamour, Cooper’s philanthropic efforts and charitable initiatives also demonstrate his commitment to positively impacting the world.
In Case You Didn’t Know
- Maximillion Cooper’s father, Johnie Cooper, was a professional British sculptor and painter, while his mother was a calligraphist.
- Cooper attended the Central St. Martins College of Art and Design, where he studied fashion design and later pursued further education at Sussex University.
- Maximillion has been married twice. His first marriage was to Julie Brangstrup in 2003, which ended in divorce in 2010.
- He later married American rapper Eve in 2014, and they have a son named Wilde Wolf Fide Alexander Somers Cooper, born in 2022.
