Former quarterback Peyton Manning has expanded his endorsement portfolio with his new partnership with U.S. Bank in 2025.
The retired NFL star Peyton Manning has teamed up with the U.S. Bank for an advertisement campaign for its Smartly Visa Signatures Card.
U.S. Bank, headquartered in Minneapolis, is a leading financial services company with over $678 billion in assets as of December 31, 2024.
The company has been recognized for its approach to digital innovation, community partnerships, and customer service, including being named one of the 2024 World’s Most Ethical Companies.
The Smartly Visa Signature Card, launched in late 2024, offers no annual fee and cash back on every purchase when paired with a U.S. Bank Smartly Savings account.
Hence, this new team-up aims to maximize credit card rewards while providing a competitive rate savings account based on total eligible balances with U.S. Bank.
U.S. Bank and Mannings’ new partnership was announced on January 20, 2025, during the College Football Playoff National Championship game between Ohio State and Notre Dame.
The campaign includes television, digital, and social media ads, with a second TV spot featuring Manning and his Smartly card likely airing later in 2025.
Retired NFL Star Peyton Manning Turns Birdwatching into Fun with U.S. Bank Smartly Visa Ad!
Peyton Manning, who played in the NFL from 1998 to 2015, winning two Super Bowls and earning five NFL MVP awards, has now turned his attention to a new passion, i.e., bird watching.
The 30-second commercial brings a playful approach, featuring Manning turning birdwatching into a competitive challenge while subtly promoting the card’s rewards and financial benefits.
The tagline for the campaign is, “No matter what you buy, earn more, Smartly with the U.S. Bank Smartly Visa Signature Card.”
In the advertisement, he has taken his birding hobby to the next level with the help of the U.S. Bank Smartly Visa Signature Card, a credit card with no annual fee that offers cash back on every purchase when paired with a U.S. Bank Smartly Savings account.
Manning is seen pursuing bird watching and purchasing supplies and gear using the Smartly card in the advertisement.
A curious neighbor, who notices Manning visibly excited as he observes the bird through his binoculars, asks him what he’s up to.
Manning responds with a grin, “I’m gettin’ cash back on all of this,” highlighting the card’s benefit of earning up to 4% cash back on every purchase.
Later, the neighbor and Manning decide to scan the skies to enjoy his bird watching.
Steve Mattics, head of Retail Payment Solutions at U.S. Bank, praised Manning’s passion and dedication, saying:
Peyton’s passion for everything he does, while highlighted in a light-hearted way for our campaign, reflects the passion we have for providing our clients with amazing financial service products to improve their lives.
Steve Mattics
In Case You Didn’t Know
- Coveted NFL star Peyton Manning boasts a gigantic net worth of $250 million.
- Manning married Ashley Thompson in 2001, and the couple share two children, twins Marshall and Mosley Thompson.
- Peyton Manning founded the PeyBack Foundation, a program supporting at-risk children, in 1999.
