Rob Dyrdek Net Worth: Salary, Lifestyle & House

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Robert Stanley Dyrdek is an American former professional skateboarder, entrepreneur, actor, producer, and reality TV personality. Rob Dyrdek’s net worth is $100 million as of 2024, and in the Guinness Book of World Records, he has set 21 individual skateboarding records.

Rob was born in Kettering, Ohio, on June 28, 1974, to Gene and Patty Dyrdek.

For early education, Dyrdek attended Fairmont High School in Kettering. He was involved in sports as a child and began skateboarding at 11.

At 16, he decided to drop out of his senior year of high school and continue his professional skating career.

Rob Dyrdek At His Dyrdek Machine Office (Source: Wikipedia)
Rob Dyrdek At His Dyrdek Machine Office (Source: Wikipedia)

He officially turned pro in 1991 and placed fifth during the Skateboard World Cup in Germany.

Dyrdek is the second richest skateboarder behind Tony Hawk, with a $100 million net worth. Moreover, he started his skateboarding career at the age of 16.

He is the founder of Dyrdek Machine, which initiated 6 new brands in his first year. He has also invested in many top companies. 

By 2022, through the Dyrdek Machine, he had co-founded or partnered with a total of 18 brands, five of which had been acquired by outside investors.

 Let us look at quick facts before starting the article. 

Quick Facts

Name Robert Stanley Dyrdek
Date of Birth 28th June 1974
Birth Place Kettering, Ohio, USA
Nick Name Diesel
Age 49 Years Old
Gender Male
Religion Christianity
Nationality American
Ethnicity White
Horoscope Cancer
Body Measurement Unavailable
Height 5’7″/1.71 m/171 cm
Weight 61 kg/134 lb
Build Athletic
Shoe size Unknown
Hair Colour Light Brown
Eye Colour Black
Tattoo Yes
Father name Gene Dyrdek
Mother name Patty Dyrdek
Siblings Denise Dyrdek
Relationship Married (2016)
Wife Briyana Noelle Flores
  • Kodah Dash Dyrdek (Son)
  • Nala Ryan Dyrdek (Daughter)
Profession Former Professional Skateboarder/ Entrepreneur
Education Former Professional Skateboarder/ Entrepreneur/ Actor/ Producer
Salary Unavailable
Net Worth $100 Million
Merch Shoes, Cap
Social Media Instagram, Facebook, YouTube, LinkedIn & Twitter
Last Update June 2024

Income & Net worth


Dyrdek began his business career with Orion Trucks soon after moving to California at 17.

However, after tieing a sponsorship deal with DC, he started exploring entrepreneurial opportunities through shoe design.

Later, he launched many short-lived companies, such as skate shops and hip-hop labels, which didn’t last even a year, although he learned many new things from these companies.

Likewise, in 2012 he launched the comedy animated series Wild Grinders. In addition, he launched two seasons of the skateboarding series.  

Similarly, in 2010 he founded Street League Skateboarding. Later, it went from domestic competitions to international events.

In 2016, he quit skateboarding after not renewing his contract with DC shoes and left Alien Workshop, the ownership group. 

Rob Dyrdek
Rob Dyrdek Promoting His Client’s Products (Source: Instagram)

The same year, he started Dyrdek Machine. It’s a business incubator company that invests in a startup business.

In the company’s first year only, they launched 6 brands. Likewise, to date, 18 brands have been created through Dyrdek Machine. 

His company also has released merch such as caps, hoodies, and t-shirts. 

Besides owning his own company, he also has invested in UFC, Beatbox Beverages, and Stance. 

Likewise, he is an investor and advisory board member of Beach Whiskey, whereas he is a co-founder of Ultracast and Black Feather Whiskey.


Dyrdek got his first sponsor, aged 12, who sponsored his boards. Later, he quit his sponsor to start his own company, Alien Workshop, alongside Neil Blender. 

Later, after moving to California, he struck a sponsorship deal with DC Shoe. Working with DC, he launched merch like shoes, boards, and clothing. 

Likewise, he was also sponsored by Silver Trucks, EA Skate, and Monster Energy. 

Salary & Net Worth

As an executive producer and writer of Rob & Big Dyrdek, he earned $60,000 per episode.

Later, he made a massive jump from Rob Dyrdek’s Fantasy Factory, which earned him $1,00,000 per episode.

MTV offered him to do another show named Ridiculousness, where he made a whopping $1,40,000 per episode. 

Rob Dyrdek is the second richest skateboarder globally, with a net worth of $100 million. Dyrdek’s net worth is listed in the various currencies below. 

Currency Net Worth
Euro 84,615,100.00
Pound Sterling £72,028,600.00
Australian Dollar A$135,875,700.00
Canadian Dollar C$126,019,500.00
Indian Rupee 7,454,555,500.00
BitCoin ฿2,610.57

In Thrill One, Dyrdek is a co-investor alongside UFC president Dana White. 

Thrill One was later acquired by Fiume Capital and Juggernaut Capital Partners from The Raine Group and Causeway Media Partners for $300 million in July 2022.

Professional Career

After practicing skating for one year, he joined the popular skateboarding team G&S. He was the youngest team member, aged 12.

The same year he got his first sponsorship from Neil Blender company. Even at such a young age, he became one of the top skateboarders. 

Rob stayed with the G&S skateboarding team for 4 years. Later, Rob, alongside Neil Blender company, decided to start their own skateboarding company Alien Workshops.

He also dropped out of high school to focus on his professional career. 

At the age of 16, he turned professional in 1991. After arriving in Los Angeles, he started performing skateboarding skills and tricks in front of a large audience, drawing a huge fan following.

In World Skateboarding Championship, he also finished fourth shortly after turning professional in 1991. 

Likewise, many companies started sponsoring him, and Rob represented them in many tournaments and events.

In 2014, Fox Weekly named Rob Dyrdek among the most influential skateboarder ever. 

Lifestyle & Charity


In comparison to the past, Dyrdek mentions he has vastly changed his lifestyle. His lifestyle and vacations are interlinked to each other. 

One of the reasons behind his healthy lifestyle and wellness is his family. Rob Dyrdek is a family guy and always likes to be around them.

He is married to an American entrepreneur and model Briyana Noelle Flores.

As of 2024, they have two children, a son Kodah Dash Dyrdek and a daughter Nala Ryan Dyrdek. 

Rod Dyrdek with his family
Rod Dyrdek With His Family Enjoying Vacation (Source: Pinterest)

So, Dyrdek likes to travel around various destinations worldwide for quality family time. 

Among many places they have visited, he mentioned Bora Bora as their favorite travel destination. Moreover, Bora Bora was where the couple went for a honeymoon. 

Likewise, he said Cabo San Lucas, Mexico, is their go-to spot near Los Angeles, where they live. 

Daily Routine

Now looking into his daily routine, he focuses on small details and unique methods to maintain a healthy lifestyle rather than doing extraordinary workouts.

Dyrdek always wakes up between 4 to 5 am daily. Then, he brainstorms for 10 minutes using a mobile application. 

Later, he meditates for about 20 minutes in his meditation dome.

Moreover, the special features of his luxurious Somadome include guided sounds and a lights system. 

Dyrdek also has a sauna where he likes to read books and listen to podcasts while releasing all toxins from his body. 

He then hits up to Gym for one hour. He does some bodyweight exercises, stretches, and rolling out during that time, mainly focusing on natural movement and breathing.

Besides that 5 times a week, he sees the doctor for his therapy session. 

Talking about his diet, he likes to have a clean and disciplined diet focusing mainly on supplements. 

Every day he consumes a mixture of momentous collagen, momentous protein greens, Elysium omega, and liquid vitamins.

Similarly, he always consumes healthy snacks and water, whereas no to drinking. Moreover, he keeps 35 gallons of jarred water and 124 bottles in stock. 


Dyrdek has been giving clothes to homeless and needy people in California for a long time. 

He started Street Legal Skateboarding to promote street skateboarding legalization and donates skateboards to unprivileged countries.  

Likewise, Dyrdek DC Shoes Skate Plaza Foundation initiated “Safe Spot Skate Spot,” providing children with a legal and safe place to practice skating.  

He also initiated a program named SK8 4 Life raising $5.5 million for Los Angeles’s unprivileged children.  

House & Cars


In 2016, Dyrdek listed his Hollywood Hils West house for $3.495 million but sold it for a profit of $80,000. 

Later, in 2018, Dyrdek bought a house in Mulholland Estates, built in 1999. However, they moved to their new house in 2019 after remodeling. 

In 2015, he secretly purchased a $9.9 million mansion in Mulholland Estates, surrounded by celebrities like Kendall Jenner, DJ Khaled, and Big Sean.  

In addition, in 2020, he purchased another 7,567 square feet mansion for $9.9 million featuring 7 bedrooms and 10 bathrooms. 

According to various online sources, Dyrdek rolled out $24.3 million for a trio of properties in Mulholland Estates. 


Dyrdek’s recent supercar addition in his garage is Ferrari 812GTS which costs around $400k. 

Likewise, he owns other amazing cars: Aston Martin DB9, Bentley Continental GT, 2007 Ferrari 612 Scaglietti, Chevrolet Tahoe, and Campagna T-Rex. 

Rob Dyrdek with his new Ferrari 812GTS
Rob Dyrdek With His New Ferrari 812GTS (Source: Pinterest)

His garage includes the largest stake board ever made, making it into the Guinness Book of World Records. 

TV Shows & Movies

TV Shows

Rob Dyrdek made his name in television from his multiple MTV TV shows.

Firstly, he featured in Rob & Big alongside his best friend and bodyguard, Cristopher Boykin (Big Black).

Altogether 3 seasons were released from 2006 to 2008, following Rob and Big’s daily life. 

Later, he starred in another MTV show, Fantasy Factory, from 2009 to 2017, over 7 seasons. 

The 25,000 sq. ft factory space was Dyrdek’s space for managing his business and pleasure life aspects. 

Rob Dyrdek and his Ridiculousness co-hosts with MGK
Rob Dyrdek And His Ridiculousness Co-Hosts With MGK (Source: Pinterest)

It had a warehouse for skateboarding and an office to carry out business.

He also performed many stunts, such as getting attacked by a trained tiger and a kickflip with Chevrolet Sonic, among others.

Likewise, in 2012 Dyrdek started the comedy show Ridiculousness working with MTV. 

The trajectory of media is becoming increasingly shorter after 2022. Rob’s Ridiculousness serves as a link between streaming services, social media, and television.

MTV has put a lot of money into its partnership with Rob, and because of this, Rob is still working on it, filming episodes of 2023 at the age of 49.

Rob made this joke about his love of filming Ridiculousness near the end of the podcast.

“It’s like a weird improve form for me. But, make no mistake… it is only for the money.”

From 2021 to this date, Drydrek has been running Adorableness and Messyness TV series as the creator and executive producer.


  • “I am truly blessed to have been a part of the MTV family for so long.”
  • “In skateboarding, you’re never bigger than the streets.”
  • “My entire life is a single body of work.”


In 2009, Dyrdek produced a film named Street Dreams. The idea of movies came out in response to modern skateboarding films not being realistic enough.

Later, he, alongside Nino Scalia, wrote the script. He funded the movie himself and also played among the film’s main characters. 

He has also appeared in several other movies, including Jackass 3.5, The Motivation, Waiting for Lightning, and Sneakerheads. 

Jackass Forever, an American reality film, is the fourth sequel of the Jackass film series in which Rob has a guest appearance, released in Hollywood, California, on February 1, 2022.


  • Rob Dyrdek started skating at 11 when Neil Blender, a pro skateboarder, gave him his first skateboard. One year later, he began competing professionally.
  • Dyrdek didn’t finish high school. He was more focused on being a professional skateboarder, and in his final year, he left school after signing his first sponsorship deal.
  • In 2012, the Los Angeles mayor declared February 1 as Rob Dyrdek’s day. He was honored for his dedication to keeping youngsters off the streets and building skateparks in many areas of cities.
  • In 2015, Dyrdek became ordained minister in her sister’s marriage. Likewise, he provided his Fantasy factory office as a wedding venue, and the special day was featured in the Fantasy Factory episode.  

Social Media 

Dyrdek is a phenomenal individual with an empire of businesses and a fulfilled former skateboarding career.

Which also resulted in uncontrollable wealth and fame. He is immensely famous on social media platforms, including Instagram and Facebook, which has 7.1 million followers each, then comes Twitter with 3 million followers.


View this post on Instagram


A post shared by Dyrdek Machine (@dyrdekmachine)

Build With Rob is a business show that gives you an inside look at Rob Dyrdek’s process for Manufacturing Amazing.

Nowadays, Rob is busy with ‘Build With Rob’ on 16 Jan 2023; he uploaded his 81st episode, “Great Habits Are The Foundation, Not The Final Goal.”

He is equally famous for his podcasts; last, we have LinkedIn with 10k connections.

The Search Graph

Rob Dyrdek is popular among the people for the intense wealth and fame he holds through his buisnesses.

Rob Dyrdek, The Search Graph (Source: Google Trend)
Rob Dyrdek, The Search Graph (Source: Google Trend)

His graph illustrates an average amount of search although he is immensely famous world wide.

Frequently Asked Questions (FAQs)

What is the net worth of Rob Dyrdek?

Rob Dyrdek is estimated to have a net worth of $100 million. Currently, he is the second richest skater in the world. Rob is making huge money thanks to his business ventures and TV shows appearance.

How many companies does Rob Dyrdek own?

Rob Dyrdek, the founder of Dyrdek Machine. Besides that, he has invested in the UFC, Beach Whiskey and Beatbox Beverages, and Stance. 

How many Guinness World Records has Rob Dyrdek held?

During Rob & Big show, Dyrdek set 21 skateboarding Guinness world records. Likewise, he held the world record for the largest skateboard first shown in the Fantasy Factory series episodes.


Sanjib Sah
Sanjib Sah
Sanjib Sah is an engineer and content writer passionate about sports and athletics. With a background in engineering and a love for all things active, Sanjib brings a unique perspective to the world of sports writing. Whether he is covering the latest trends in sports technology or sharing tips on improving your game, Sanjib's words are always rooted in a deep appreciation for players' hard work and dedication everywhere. In his free time, you can find him hitting the courts or hitting the trails, always looking for new ways to challenge himself and improve his skills.

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