The NFL made history this Christmas Day by partnering with Netflix for its first-ever NFL Christmas special, featuring an electrifying halftime performance by none other than Queen Bey herself, Beyoncé.
This event was historic for both the streaming platform and the NFL, highlighting Beyoncé’s outstanding talent and connection to her hometown of Houston.
Beyoncé headlined the day, performing at halftime between the Texans and the Ravens.
QUEEN 🐝
— Hip Hop Weekly (@HipHopWeekly) December 26, 2024
👑
GENERATIONAL TALENT!
NFL CHRISTMAS HALFTIME PERFORMANCE
per @itsKenBarbie
pic.twitter.com/0XKaD2Zdlb
Riding a magnificent white horse adorned with a beautiful white costume, she began her performance by singing “16 Carriages” and immediately mesmerized the audience.
The event marked one big country and western party promoting her country album Cowboy Carter, which includes the songs “Blackbird,” “American Requiem,” and the newest single “Texas Hold ‘Em” in its setlist.
It was not a solo show but was also graced by many other artists like Post Malone and Shaboozey, joining her on stage for their respective tracks.
The eldest daughter of Beyoncé, Blue Ivy, also made an impressive appearance as she danced alongside her mother, adding personal touches to the performance.
The show had a phalanx of backup dancers and nearly 200 members from Texas Southern University’s Ocean of Soul Marching Band, adding to the celebratory atmosphere.
Along with celebrating her musical talent, Beyoncé also saluted western and rodeo culture by including celebrated figures such as Mexican cowgirl Melanie Rivera and Myrtis Dightman Jr., a bull-riding legend.
This salute represented not only her roots but also the cultural diversity of Texas.
This performance has attracted many football and Beyoncé fans again, leading to a flood of tweets and posts online.
An X user tweeted,
Beyoncé’s performance was so electric that she may have helped the NFLsolidify another pop culture golden moment, making the Christmas Day halftime slot a sought-after spectacle, akin to the coveted Super Bowl Halftime performance gig
via Twitter
Another one tweeted,
“Beyoncé reminds us why she’s the greatest pop star of the 21st century with her first live performance of the trilogy era.”
Via Twitter
This Was Part Of Netflix’s Ambitious Strategy To Expand Its Live Program Offerings
The streaming giant had signed a three-year deal with the NFL to air Christmas Day games, hoping to draw on a broader audience beyond hard-core sports enthusiasts.
With Beyoncé at the helm, Netflix aimed to create an all-inclusive entertainment experience that could appeal to families gathered for the holiday.
Closing her set with the words,
“Merry Christmas, God bless y’all, thank you so much’
Via Twitter
Beyoncé left a lasting mark in viewers’ hearts worldwide.
It wasn’t about proving her skills; it was also an excellent launch for Netflix’s new venture relating to live sports entertainment.
Queen Bey stunned in Netflix’s first-ever NFL Christmas special, which saw millions of streams and set the bar high for further collaborations between music and sports.
In Case You Didn’t Know
- Beyoncé’s performance was widely praised and became the day’s highlight, overshadowing the actual football games.
- Beyoncé’s Parkwood Entertainment and Jesse Collins Entertainment produced the performance.
