Kyrie Irving is one of the most marketable players in the NBA who has had endorsement deals with brands such as Pepsi, Skull Candy, Nike, and ANTA.
Unfortunately, he lost a few of his biggest brands following his anti-Semitic comments.
However, NBA recently announced Kyrie‘s new deal with Chinese sportswear company ANTA to continue his sneaker legacy.
In addition to launching his highly anticipated signature shoe, he will also embark on an exciting new journey as the Chief Creative Officer for the brand.
This groundbreaking partnership not only signifies his influential role within the company but also paves the way for an extraordinary collaboration that will leave a lasting impact.
Together, they are committed to making a difference by establishing a series of youth camps in both the United States and China.
Kyrie Irving Endorsements: Contract, New ANTA Shoe Deal & Net Worth
Irving’s Nike shoe became an undeniable sensation, capturing the hearts of consumers and quickly rising to become one of the brand’s best-selling products.
Its unrivaled performance and stylish design not only made it a favorite among basketball enthusiasts but have also garnered admiration from NBA players who eagerly embraced the shoe on and off the court.
In a stroke of marketing genius, Irving’s unforgettable portrayal of the elderly Uncle Drew in a viral Pepsi ad campaign propelled him into the spotlight.
The campaign, which showcased Irving’s incredible basketball skills disguised as an elderly man, captivated audiences worldwide.
Its immense success paved the way for a highly anticipated feature film in 2018, where Irving not only starred but also showcased his entrepreneurial prowess as he secured partial ownership of the beloved Uncle Drew character.
The movie, filled with humor, heart, and impressive basketball sequences, exceeded expectations, grossing a remarkable $47 million at the box office.
Beyond the film’s success, Irving’s undeniable star power led to endorsement deals with brands such as General Mills and Aleve, cleverly tied to the Uncle Drew character.
Nike Deal
In 2019, Irving’s lucrative shoe deal with Nike was valued at an impressive $11 million annually.
Demonstrating his immense popularity, his signature sneakers ranked as the second best-selling line of 2017, surpassed only by LeBron James’ collection.
Irving’s influence expanded beyond his basketball skills, evident in his captivating-themed sneaker collaborations.
One notable collaboration featured the beloved television show Friends, captivating fans with its nostalgic appeal.
Another highly sought-after collection revolved around the iconic animated series SpongeBob SquarePants.
The release of this collaboration generated tremendous excitement, leading to an immediate sell-out of the sneakers, highlighting Irving’s ability to captivate diverse audiences.
However, following his antisemitism controversy, Nike severed its ties with the player and canceled the launch of Irving’s next signature shoe, the Kyrie 8.
Kyrie Irving Endorsements: Contract, New ANTA Deal & Net Worth
As of 2026, the Mavericks guard Kyrie Irving is estimated to have a net worth of $90 million.
In addition to his lucrative shoe deal with Nike, Kyrie Irving has established endorsement deals with prominent brands such as Pepsi and Skullcandy, among others.
These partnerships have significantly contributed to his overall earnings.
Between June 2017 and June 2018, Irving earned an impressive $36 million from his salary and endorsements, showcasing his financial success both on and off the court.
His earnings continued to grow, as between June 2018 and June 2019, he accumulated a total of $43 million. In the subsequent period between June 2019 and June 2020, Irving’s earnings remained substantial at $40 million.
Earlier in his career, in 2014, Irving signed a five-year contract with the Cavaliers valued at $94 million.
This contract set the stage for his subsequent success. In 2019, after joining the Brooklyn Nets, Irving signed a four-year deal worth $141 million, averaging an annual salary of $35 million.
Looking ahead to 2023, Irving made another significant move by re-signing with the Dallas Mavericks on a new three-year contract worth $126 million.
