Canelo Alvarez Net Worth: Cars, Endorsement & Career

This article was last updated by on

According to Wealthy Gorilla, the estimated net worth of Canelo Alvarez is $140 million.

Santos Saul Canelo Alvarez Barragan is 32 years old professional Mexican boxer. The fighter was born on 18th July 1990 in Guadalajara, Jalisco. Canelo Alvarez is the youngest child among his 7 siblings.

His nickname is Canelo which means cinnamon in Spanish and common name for people who have red hair. 

Alvarez has been dominating in every division he has competed. At present, he holds WBA (Super), WBC, and The Ring magazines’ super-middleweight titles to his name. 

Similarly, Alvarez is number 1 ranked pound for pound best active boxer by Box Rec, The Ring, BWAA, and TBRB.

Alvarez stands 5 ft 9 inches and weighs around 75kg. Furthermore, he has a reach of 179 cm. 

Alvarez has been dating Fernanda Gomez since 2017. Likewise, he has three daughters and one son from his past and current relationship.

Canelo Alvarez (middle) with his Canelo team
Canelo Alvarez (middle) with his Canelo team

Destiny is not a matter of chance. It’s a matter of choice. Life is hard but never give up. Keep on fighting & always believe in yourself to achieve your dreams

Canelo ALvarez

Quicks Facts

Name Santos Saul Canelo Alvarez Barragan
Date of Birth 18th July 1990
Birth Place Guadalajara, Jalisco, Mexico
Nick Name Canelo
Age 32 years old
Gender Male
Religion Unknown
Nationality Mexican 
Ethnicity Christianity
Horoscope Cancer
Education Unknown
Body Measurement Chest 41 inches, Waist 33 inches, and Biceps 15 inches
Height 5’9″ (1.75m)
Weight 79 kgs (167 lbs)
Body Mass Index (BMI) 24.6
Build Athletic
Reach 70 1/2 Inches (179cm)
Shoe size Unavailable
Hair Colour Brown
Eye Colour Reddish Brown
Tattoo Yes
Father Name Santos Alvarez
Mother Name Anna Maria Barragan
Siblings Ricardo Alvarez, Rigoberto Alvarez, Ramon Alvarez, Ramon Alvarez, Daniel Alvarez, Bryan ALcareez (Brothers), Ana Elda Alvarez (sister)
Girlfriend   Fernanda Gomez
Ex-Relationship  Marisol Gonzalez, Kate del Castillo, Shannon de Lima 
Children Emily Cinnamon Alvarez, Mia Ener Alvarez, Maria Fernanda Alvarez (daughters), and Saul Adiel Alvarez (son)
Profession Professional Boxer
Category Welterweight, Light middleweight, middleweight, super middleweight, and light heavyweight
Ranking 1 (Box Rec)
Coach Chepo Reynoso
Team Team Canelo
Fighting Style Boxing
Stance Orthodox
Years Active 2005 – present
Boxing Record 55-1-2 (Wins/Loss/Draw)
Social media InstagramTwitter, Facebook
Hobby Horse riding
Merch Canelo Store, T-shirts, Signed Boxing Glove
Net Worth $140 million
Salary $37 million
Last Update February, 2023

Canelo Alvarez | Salary and Net Worth

Canelo Alvarez is only behind footballers Lionel Messi, Cristiano Ronaldo, and Neymar in the highest-paid athlete list.

Also, Canelo has made a fortune from his boxing career. Moreover, he is a money maker in combat sports. Not only he but his opponent also earn big money while fighting him. 

According to Forbes, in 2020, he earned $35 million from his salary/ winnings.

Canelo Alvarez
Alvarez is the highest-paid boxer in the world.

Canelo’s major purse came when he fought Gennady Golovkin in 2018, earning $40 million, followed by $30 million in his rematch. 

Likewise, in his knockout win over Amir Khan in 2016, he earned $25 million. At the same time, when he lost his first professional fight against Mayweather he was still paid a whopping $12 million. 

Largest Contract

Canelo Alvarez signed the largest contract in boxing history. The Mexican fighter signed 11 fights worth $365 million with DAZN in 2018.

Although he was supposed to pocket $35 million per fight, Canelo was paid only $50 million for his first 2 fights on DAZN. 

So, in 2020 Canelo exited from his contract and sued his promoter and broadcaster. Furthermore, Alvarez mentions he was not paid as per the agreed amount. 

In 2020 as listed by Forbes, his net worth was $94 million. However, in 2021 as per Wealthy Gorilla, his net worth is increased to $140 million in 2021. 

Also, read about Lena Ovchynnikova Bio: Husband, Kickboxing & Next Fight >>

Canelo Alvarez | Lifestyle

Canelo Alvarez has showcased his luxury lifestyle on social media multiple times. Currently, Santos lives in a mansion in his hometown.

However, due to his valued privacy, nothing regarding his house is revealed to the public yet. 

But in the past, he owned 11,970 sq ft property in California worth around $6 million.

Besides, Alvarez likes to wear clothes from luxury clothing brands like Louis Vuitton, Supreme, Gucci, Balenciaga, and more. 

Furthermore, he also has a love for sneakers. Once while sneaker shopping with Complex show, Canelo spent a whopping $20,000. 

One of his Canelo Alvarez luxurious purchases includes a £45m customized black yacht. 

He also owns a private jet worth around $35 million, where he travels for fights, events, or vacations in different places around the world. 


Alvarez has a car collection worth £8.3million in his garage. He also shows glimpses of these luxurious cars on his social media.

Among them, Canelo’s favorite car is Mercedez SLS AMG. He owns a black series worth £165,000.

Likewise, in 2020, he bought the world’s fastest road car, Bugatti Chiron, worth £2.3 million. This car has 261 mph top speed, whereas it reaches 60 mph in 2.4 seconds. 

Another luxury car in his collection is Rolls Royce. He owns Rolls Royce Ghost costing £2,37,000. 

Canelo also owns Nissan GTR named Godzilla, which is sold only in Mexico, costing $1.2 million. He displayed the car at his 24th birthday celebration. 

Other cars found parked in is Guadalaraja mansion are Lamborghini Aventador, Mustag 500 ELenaor, Mercdes- Benz G63 AMG, Ferrari Testarossa, AMG 64bi Turbo, Ferrari 458 Italia, McLaren P1, Porsche 911 GT# and Lamnorghini Gallardo.

Canelo Alvarez | Endorsement and Business 


Alvarez’s performance inside the ring has also had him earn endorsement deals. 

As of now, the young fighter Alvarez is sponsored by Everlast since 2014 and is also the company’s face. Moreover, he agreed to wear and train with company gloves and equipment.

In return, Everlast built a gym for him from scratch. Likewise, in 2017, the Mexican fighter signed with Hennesy fighting under the mantra “Never Stop, Never Settle.”

Then, in 2018 he became ambassador of the watch company, Roger Dubuis. He also has company logos in his shorts during fights.

In 2019, Alvarez tied a deal with Value Group Financiero to manage his money.

Besides this, in the past, he also had sponsorship deals with Under Armour, Tecate, and Golden Boys Promotion, to name a few. 

Investment and Business

Recently in an interview with Graham Bensinger, Canelo Alvarez revealed his desire to become a business billionaire. So, he is already making good investments of his money in various sectors.

For starters, Canelo has set up his own clothing store named Store Canelo. There are various male, women, and kids sportswear like tracksuits, tee shirts, caps, etc. 

Besides, Alvarez likes investing in real estate. Canelo stated he makes $4 to $5 million every 3 months from real estate investment alone. 

As if this was not enough, Alvarez is also opening 100 Canelo ENgergy gas stations in various places of Mexico. 

Alvarez also has his own promotion company named Canelo Promotions. It has about 100 young Mexican fighters.

Likewise, recently in 2021, his company also received a promotional license to conduct shows in Nevada. 

Canelo Alvarez | Charity Works

Alvarez has gained fame and popularity as one of the successful boxers with his quality inside the ring. Besides it, he is also known for his philanthropic heart. He has not forgotten to give back to his community after becoming a pro.

Canelo was also honored with Hispanic Heritage Awards for Sports to contribute to communities outside sports in 2019. 

When Alvarez was 20 years old, he gave a motivational speech to a youngster of that area. He also helped to build a youth institute in the city. 

When a 7.1 magnitude earthquake struck Mexico in 2017, Alvarez donated $1 million worth of supplies, medicine, and construction equipment for earthquake relief efforts.

Furthermore, he volunteered to load supplies into a truck heading towards the affected communities in his hometown. 

Likewise, in 2020, Alvarez donated 500,000 pesos to Red Nose to support children who have cancer. Similarly, he donated autographed gloves to raise additional funds.

Canelo Alvarez also made a significant effort to fight Covid 19 outbreak in his country. He donated 950 personal medical kits to Hospital Civil de Guadalajara health workers. 

Canelo Alverez charity work
Alvarez helped to raise fund to pay for 17 years old fan lungs transplant

Later, he showed a great gesture to pay for the lung transplant of his 17 years old fan.

Then he also paid for the brain tumor of little girl Adamary Guadalupe Sanchez who was struggling to walk. 

Read Also: Deontay Wilder Bio: Boxing Career, Kids & Net Worth >>

Canelo Alvarez | Career & Record 

Alvarez started his professional boxing career at the age of 15 after winning  Junior National Championship. During his first 19 months of his professional journey, out of 13 opponents, Alvarez knocked out 11 of them.

Later, on 18th April 2008, Canelo won the WBA Fedecentro welterweight title, defeating Gabriel Martinez in 10 rounds. 

Then on 24th October 2008, Alvarez fought for the first time in the USA, defeated Larry Mosley by unanimous decision. 

Likewise, with a 34-0-1 record, Alvarez went to win NABF, WBO Latino, WBC Youth welterweight, and WBC lightweight middleweight titles. 

Later, after victory over Lovemore N’dou, he got an opportunity for his WBC lightweight title against Matthew Hatton. He went to dominate the fight, winning by unanimous decision.

After making 5 title defenses, he fought Austin Trout for WBC, WBA, and The Ring light middleweight titles. He won the fight via unanimous decision.

Canelo Alvarez vs. Floyd Mayweather

On 14th September 2013, a super fight was set between Canelo Alvarez and Floyd Mayweather.

But he lost the fight by decision, handing the first and only loss of his professional career. That fight made him a worldwide star selling 2.2 million pay-per-views.

Then after winning WBC, The Ring, and lineal middleweight titles against Miguel Cotto, he fought Amir Khan for title defense on 7th May 2016.

He won the fight against Khan, knocking him down in the 6th round.

Later, he defeated Liam Smith to win WBO light-middleweight title. Then Canelo went to win back-to-back the fight against Golovkin. 

Overall, as of 2021, the professional boxing record of Canelo Alvarez is 53 wins, 1 loss, and 2 draws. Moreover, he has won 37 of his fights by knockout. 


  • “I’m honored and blessed by God to be in the sport I love, and I want to accomplish all the goals I set in the sport of boxing – to be successful and make history.”
  • “The most desperate you are, the more mistakes you make.” 
  • “Boxing is the most beautiful thing after women.”


  • All of his older 7 brothers were professional boxers. Later, growing up, Canelo Alvarez idolized his brother Rigoberto Alvarez.
  • While Alvarez was small, he used to sell popsicles in Juanacatlan street and trained with coach Chepo during afternoons. 
  • Alvarez is a high school dropout. Moreover, he left school in 8th grade to pursue his career in boxing.
  • Canelo does not like to do strength training or weight lifting. He rather likes to perform bodyweight exercises.
  • During his childhood, he was raised with horses. Moreover, he still loves riding horses. 

Related articles



Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Share article