Serena Williams Net Worth: Prize Money & Endorsements

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One of the most successful tennis athletes globally, Serena Williams net worth is estimated at $225 million. 

Serena Williams is a professional tennis player and a member of the Women’s Tennis Association (WTA). Moreover, she is a world-renowned athlete. 

Likewise, she is a former world no.1 ranked by the WTA. As of 2024, the tennis player is ranked number 8. 

Besides that, the athlete has won the highest number of grand slam titles than any player since the Open Era in 1968. Likewise, she has won 14 titles in women’s doubles and two championships in mixed doubles.

Not to mention, Williams is the recipient of four Olympic gold medals; three in doubles and one in singles.

As a result, she is considered to be one of the greatest tennis players in the world. She is also a very successful entrepreneur. 

Serena Williams With Roger Federer
Serena Williams With Roger Federer After Their Match

Aside from that, her husband, Alexis Ohanian, is the co-founder of a discussion website known as Reddit. He is a very supportive spouse when it comes to his wife’s career. 

The co-founder can be seen cheering the all-time most outstanding player during her matches. Serena is also the mother of a 3-year-old daughter named Alexis Olympia Ohanian Jr. 

Furthermore, she is the daughter of tennis coaches Richard Williams Jr. and Oracene Price. Her father started her tennis journey when she was only four and a half years old. 

Before getting into details about the WTA’s most decorated player’s net worth and investments, here are some quick facts about her.

Quick Facts

Full Name Serena Jameka Williams
Birth Date September 26, 1981
Birth Place Saginaw, Michigan, the United States
Nick Name Meka, The King of WTA, The Beast of Burden, ReRe, Momma Smash
Religion Christianity
Nationality American
Ethnicity African American
Education Driftwood Academy
Horoscope Libra
Father’s Name Richard Williams
Mother’s Name Oracene Price
Biological Sibling One; Venus Williams
Age 42 years old
Height 5 feet 9 inches (175 cm)
Weight 158 lbs (72 kg)
Hair Color Brown
Eye Color Brown
Build Athletic
Profession Tennis Player
Current Ranking 8
Highest Ranking 1
Active Years 1995 – Present
Marital Status Married
Husband Alexis Kerry Ohanian
Kids Alexis Olympia Ohanian Jr
Net Worth $225 million
Prize Money $94,236,271
Coach Richard Williams (1994-present)
Oracene Price
Patrick Mouratoglou (2012- present0
Merchandise Funko Pop, Shoes, Tshirt, Racquet, The Serena Williams Store
Social Media Instagram, Twitter
Last Updated July, 2024

Serena Williams | Net Worth, Income, and Endorsements

The exceptional tennis player mostly earns her wealth through her investments, endorsements, and career in the Women’s Tennis Association. Her net worth is roughly estimated at $225 million

Moreover, she has earned $94,236,271 in prize money, which is more than any female athlete.

Likewise, many sources claim that the former world no.1 earns around $8 million through tennis per year.

Not to mention, her overall annual income exceeds $30 million. Currently, the tennis player holds rank #33 on the world’s highest-paid athlete list. 

Previously, she was the highest-paid female athlete in the world. As of now, Japanese tennis player Naomi Osaka has taken that place. 

Besides that, she makes abundant from her sponsorship deals and investments. A top-rated sportswear company, Nike, has signed Williams since 2004. 

Serena's sponsorship deal with Nike
                      Serena’s sponsorship deal with Nike

At the time, the four-time gold medalist had signed a $40 million deal with the sportswear company. Recently, she secured a $10-$15 million deal with Nike and Kraft Foods. 

Furthermore, Serena has designed and manufactured her signature racquet with the  Wilson Sporting Goods Company since 2017. 

Similarly, she is sponsored and endorsed by several other well-known companies like Gatorade, Delta Air Lines, Pepsi, Beats by Dre, Aston Martin; JP Morgan Chase, Audemars Piguet, Bumble, Upper Deck, IBM, and Intel.

As of the last six years, the 23-time Grand Slam winner has invested in over 50 startups. She has supported many female-owned, black-owned, and minority-owned companies as an investor.

The athlete is also the founder of her self-funded clothing line called S by Serena. Aside from that, she also owns stakes at UFC and of the NFL team, Miami Dolphins. 

Serena pulling off First-Look TV Deal at Amazon Studios

The 23-time Grand Slam tennis champ has signed a first-look TV deal with Amazon studios where they will be working to create scripted and unscripted television projects that will stream only on Amazon Prime Video according to a press release.

“I’m very excited to be partnering with Amazon Studios – they are developing some of the most inspiring and important content for a global audience,” Williams stated.

“I have a lot of stories I’m eager to tell, including a continuation of my own, and I look forward to sharing those with the world.”

William first disclosed the news on the opening night of Vanity Fair Cocktail Hour Live when she was sharing a conversation with actor and producer, Michael B Jordan.

The first docuseries project is yet to be titled but is currently filming and will follow Williams in both her professional and personal lives.

The forthcoming docuseries comes from Plum Pictures, Goalhanger Films, and Amazon Studios and is executive produced by Williams along with Patrick Mouratoglou, Stuart Cabb, and Tony Pastor.

Movie by William Sisters, “King Richard”

King Richard will surely hit the chartbusters once when it is released in the year 2021. The movie is a biopic on William’s sisters and guesses what, who is playing the main lead?

Will Smith to play the Richard’s ( Williams’ sisters’ father) role.

The story actually revolves around Richard William, father of tennis icons Venus and Serena Williams, and takes us on the journey of William sisters rise to success with the help of their knight in shining armor, their father Richard.

The movie will hit the movie theatres on Friday, November 19, 2021. Also if you are an HBO customer, you can watch there and if not, you can sign up for $14.99.

The movie was all set to release in October 2020 but the event got delayed due to the ongoing Covid-19 pandemic.

Serena Williams | House & Cars 


Serena resides in a beautiful mansion located in Palm Beach Gardens, Florida, U.S, with her husband Alexis and daughter Olympia.

Moreover, she bought the stunning property in 1998 while dating her husband and still living with her sister Venus Williams

The tennis player’s house was featured in a popular interior design and landscaping magazine called Architectural Digest.

During the interview, she mentioned that Venus, who owns a world-class design firm called V Starr, helped her with interior design.

Before that, she owned a mansion in Beverly Hills. She recently parted ways with the 6,000-square-foot home at the start of 2021. 

Serena in her mansion with her daughter
Serena is in her mansion with her daughter

Williams listed the five-bedroom and seven-bathroom California home at $7.5 million.

Moreover, her former mansion was in a gated community located in Beverly Hills’s most popular neighborhoods. 

The community was studded with celebrities and millionaires. Furthermore, the house had a yoga and massage room, wine cellar, games room, and an outdoor pool. 

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Besides that, the star player has quite a car collection. She is the brand ambassador of one of the most Royal SUVs called the Lincoln Navigator. 

Likewise, she owns a luxury car, which was also co-incidentally her first car. While talking about the car in an interview, she said,

I’ve always had a connection to the Navigator brand. When I bought my first car, Ginger, it was my big step up. I had a real luxury car now, it looked great, and I felt safe.

When the opportunity came to work with the Lincoln Navigator today, I was excited because it brought me back to all of those moments I had in my first vehicle.

For me, partnering with a brand like Navigator comes from a real place.”

Similarly, the former No.1 also owns Bentley Supersports worth $320,000, a 2016 Mini Cooper, and an Aston Martin Vanquish. She was previously the Chief Sporting Officer for Aston Martin.

Serena Williams | Lifestyle and Vacations

The four-time gold medalist has a luxurious lifestyle. Likewise, she lives in a million-dollar mansion with her equally expensive cars. 

Moreover, she wears designer clothes and owns many clothes from Gucci, Balmain, Versace, etc. Not to mention, Williams is invited to several famous and well-respected events and balls. 

The star player has been invited to the Met Gala multiple times. In the most recent Met Gala held in 2019, she wore a bright yellow dress by Versace that she paired with Nike x Off-White Air Force One sneakers.

Furthermore, she attended the 2018 royal wedding between Meghan Markle and Prince Harry. Serena is a perfect friend of the now Duchess of Sussex. 

Serena Williams Royal Wedding
Serena Williams At Meghan Markle And Prince Harry’s Royal Wedding With Her Husband, Alexis

Similarly, she is well-acquainted with many high-profile celebrities like Michael B Jordan, LeBron James, Roger Federer, Beyoncé, etc. She even starred in Queen B’s song Sorry music video in 2016.

Besides that, Williams frequently traveled and went on vacations before the Covid-19 pandemic. In 2016, she took a trip to the Bahamas. 

In 2019, she went on a vacation to the Maldives with her family. Recently, the athlete collaborated with luggage and travel accessories retailer Away, where she mentioned that she dreams of vacations almost every day. 

Hence, in 2021, she went on a mini getaway to Walt Disney World in Florida with her husband and daughter. Alexis described the trip as a “fun trip” on his Instagram. 

Serena Williams | Charity

The Queen of Court has been involved in several charitable works. Currently, she serves as a Goodwill Ambassador for UNICEF.

Moreover, she has helped build schools in different parts of Africa. Williams assisted in forming the Salt Marsh Elementary School in Jamaica and the Serena Williams Secondary School in Kenya. 

Furthermore, the tennis champion is an outspoken supporter of the Black Lives Matter movement and organization.

Serena Williams Charity Work
Serena Williams In Africa, Building Schools

Likewise, she has supported other charities like Build African Schools, Common Ground Foundation, Elton John AIDS Foundation, Eva Longoria Foundation, Global Goals, Great Ormond Street Hospital, Hearts of Gold, I Heart My Girlfriends, The HollyRod Foundation, Small Steps Project, etc. 

Besides that, the former World No.1 is also the founder of The Serena Williams Fund. Her foundation helps tackle many social issues like racism, sexism, etc. 

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Serena Williams | Movies And Book Publication

Williams has made appearances here and there in a few movies and television series. She starred as herself in a popular American sitcom, The Simpsons, in 2001. 

Similarly, the tennis champion played Miss Wiggins on My Wife and Kids, Meeka Hayes on Street Time, Chloe Spiers on Law & Order: Special Victims Unit; Jennifer Davis on The Division, Agent Ross on The Hair Show, Snowplow Driver Hero on Higglytown Heroes, and Alice Watson in ER. 

Moreover, she also made a cameo in other TV series like Camp Lazlo!, The Bernie Mac Show, Loonatics Unleashed, Avatar: The Last Airbender, The Game, Drop Dead Diva, The Legend of Korra, 7 Days in Hell, etc.

Serena Williams Book
Serena Williams’ Autobiography

Besides that, the gold medalist is quite famous for featuring in a Beyoncé music video.

Furthermore, she appeared in movies like Ocean’s Eight, Never Too Far Down, Goat Camp, Above The Noise, Wimbledon Official Film 2015, etc.

Aside from movies and television series, Serena has ventured into the book publishing world too.

She co-authored autobiographies titled On the Line, Queen of the North, and My Life: Queen of the North with journalist and author Daniel Paisner.

Likewise, she has also worked on books with her sister and partner in crime, Venus Williams. Their books are Venus and Serena – Serving from the Hip: 10 Rules for Living, Loving, and Winning, and How To Play Tennis. 

Serena Williams | Professional Career

You would rarely meet a tennis fan or, in general, any sports fan who does not know the goat, Serena Williams. She debuted as a professional player in 1995 at the Bank of the West Classic as a wild-card entry. 

However, as she was only 14 years old, WTA could not compete in the week-long tennis tournament.

Following a few years after her debut, she had already started showing the tennis world her true worth. 

In 1999, the exceptional player won her first Grand Slam title at the US Open. Moreover, she won all of the titles in 2002 except the Australian Open as she was absent. 

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Serena won her last Grand Slam title at the 2017 Australian Open. As Williams is a champion player, she has a fleet of critics behind her all the time. 

It has been a while since the last time the gold medalist claimed a title. As a result, many people have commented on her age and hinted that it might be time for her to retire. 

Recently, the Madrid Open’s owner and president of the Romanian Tennis Federation, Ion Tiriac, commented on her age and weight.

He said, “At her age and the weight she is now, she doesn’t move as easily as she did 15 years ago. If she had a bit of decency, she would withdraw.

One fine example of sisterhood- Serena
One fine example of sisterhood- Serena

Following that, Serena’s husband responded to Tirian, a frequent critic of Williams, through Twitter, saying, “Safe to say no one gives a da_n what Ion Țiriac thinks. 2021 and no holding back when a racist/sexist clown with a platform comes for my family.” 

The Queen of Cort is still going strong and competing. She is nowhere near to finished and considers her retirement a far-sighted event.

Furthermore, Williams is not going to let other people’s opinions dictate her personal and professional life. If she is going to go, it will undoubtedly be on her terms. 

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Why is Serena Williams not participating in the Tokyo Olympics?

If you are looking for the tennis legend Serena William in the opening ceremony of the Tokyo Olympics 2021, you won’t see her.

Except for the 2004 Summer Olympics in Greece, this would be the only time Serena has skipped the event since 2000. Otherwise, she has been there at every Summer Olympics.

The last in 2004 was her injury that kept Serena away from the Olympics but what is it this time?

In a talk session with NBC Sports, Serena said, “It was supposed to be last year, and now it’s this year, and then there is this pandemic, and there is so much to think about.”

To put on, Serena won gold medals in doubles at the 2000, 2008, and 2012 Summer Olympics with her sister Venus Williams.

Serena also picked up her first gold medal in women’s singles at the London games in 2012.

While everyone seems bothered about Serena not competing at Tokyo Olympics 2021, Serena stays carefree about it.

“I really haven’t thought about it, so I’m going to keep not thinking about it,” she said.

William also delivered a slight indication at the Italian Open in May of not going to the Olympics this year. If it takes her away from her 3-year-old daughter during this vulnerable time of Covid-19 then she won’t be doing it so.

(In case if you are bound to think about Venus Williams then even she is likely to miss the Tokyo Olympics 2021 as per online sources)

Facts About Serena Williams

  • Serena has the highest number of Grand Slam singles titles, i.e., 23, since the open era. 
  • Williams began to train for a professional tennis career at only four and a half years old.
  • She won 2017 Australian Open while pregnant with her daughter Alexis Olympia Ohanian Jr.


  • “Tennis is just a game; family is forever.”
  • “Family’s first, and that’s what matters most. We realize that our love goes deeper than the tennis game.”
  • “I have found a balance. I’ve had so many offers in the past to do different movies or different things, and I always choose tournaments over them.”

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Serena Williams | FAQs

Urusha Niroula
Urusha Niroula
My name is Urusha Niroula. I have been working as a writer at since September 2020. I have always had a great fondness for English writing, speaking, and reading. Furthermore, my hobbies include going on walks and short rides, watching Netflix, and sometimes sitting idly.

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