Naomi Osaka Net Worth: Endorsements & Lifestyle

Formerly ranked number one by the Women’s Tennis Association (WTA), Naomi Osaka currently depicts a net worth of $25 million.

She is also the first Asian player to rank in singles as a Japanese professional player. Initially, Osaka starred in the limelight after defeating former US Open champion Samantha Stosur in the 2014 Stanford Classic. 

She was just sixteen back then and following it, she has collected seven titles on the WTA Tour and is also the four-time Grand Slam singles champion. 

Latest News: Naomi Osaka designs a bold move after withdrawing from the French Open

Additionally, she is also the first Japanese to defeat the 23-time Grand Slam singles champion, Serena Williams, in the US Open final. 

Quick Facts 

Naomi Osaka | Net Worth and Income 

As a remarkable athlete, Osaka is one of the highest-paid female athletes in the world. As of 2020, she has also surpassed Serena Williams in earnings. 

The last season, Naomi Osaka earned $37.4 million from prize money, games, and brand endorsements. Apparently, among her $37.4 million earnings, she had earned $34 million from endorsements while $3.4 million from the court.

Altogether, set the all-time earnings record for female athletes in a year. Currently, Osaka stands at number 29 in the world’s earning rank. 

Click to read about Naomi Osaka’s sister, Mari Osaka>>>

Brand Endorsements and Sponsorships 

When it comes to endorsements, Naomi Osaka topped Serena Williams last year and currently ranks eighth among all athletes in endorsement income.

Besides the brand endorsements she indulges herself in, Osaka also has many sponsorship deals lined up for her. 

Yonex 

For years and years, Yonex has been supporting Osaka with its custom-built tennis racquets. It is one of the leading Japanese sports equipment manufacturers, which has served as Osaka’s official game kit. 

To illustrate, Osaka uses Yonex Ai 98 with a strung swing weight of 324. Also, it is strung with Yonex Poly Tour Strike at 59 lbs in the mains and 56 lbs in the crosses.

Adidas and Nike 

Before striking a deal with Nike, Naomi Osaka was sponsored by Adidas, and they had worked together for four years in total.

Apparently, they supported her with the apparel. Alongside Adidas, Osaka earned a six-figure amount and was on the verge of extending the contract.

To elaborate, she was set to sign a deal of $8.5 million with Adidas, which would make her the highest-paid female athlete by Adidas.

However, she went on to sign with Nike and announced her inked deal through her Instagram upload. 

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A post shared by 大坂なおみ (@naomiosaka)

Furthermore, with Nike, she also sports clothing apparel with her own monogram logo. Also, the logo uses her initials and represents three continental backgrounds.

It features Japan, Haiti, and the United States as prime factors.

Nissan Motor

Naomi Osaka is also a global ambassador for the Japanese car manufacturer Nissan since their deal in 2018.

She signed the deal right after becoming the first Japanese player in history to win a women’s singles Grand Slam.

Citizen Watch 

Furthermore, Osaka also endorses Japanese electronics manufacturer  Citizen Watch. Apparently, their deal and endorsements commenced in August 2018 during her matches.

Nissin Foods

Besides, Osaka also endorses Japanese noodle maker Nissin Foods after signing the deal in 2016.

During her tenure with the endorsement alongside the food group, the brand had once faced criticisms for the whitewash ads and praised her only for her cuteness rather than her play. 

Shiseido

In November 2018, Osaka also joined the Japanese beauty giant Shiseido as its brand ambassador. Additionally, she is the new face of Shiseido’s beauty brands, ANESSA, and bareMinerals.

In the meantime, Osaka is featuring Shiseido’s sunscreen brand with the concept of “beauty sunscreen.”

Likewise, she features Shiseido’s U.S.-based clean beauty brand, which handles natural cosmetics.

BodyArmor 

In August 2019, Naomi Osaka signed a deal with the American sports drink, BodyArmor.

Herewith, she can be seen for the brand’s national advertising and retail, digital and social media campaigns.

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TAG Heuer

TAG Heuer named Osaka as their latest ambassador of the Swiss brand in January 2021. 

Louis Vuitton 

Alongside TAG Heuer, Osaka also signed alongside Louis Vuitton as their brand ambassador in January 2021. 

“Aside from tennis, my most treasured passion is fashion, and there is no brand more iconic than Louis Vuitton. It is such an honor to work with Nicolas—he’s a designer I admire so much, and we share a mutual love of Japanese culture and style. To become a global brand ambassador is truly a dream come true for me.”
-Naomi Osaka 

Other Brands

Following it, Naomi Osaka also features numerous other brands. She is the one to endorse the broadcasting station Wowow and airline All Nippon Airways (ANA).

Similarly, she also works for many other brands like Bare Minerals, Hyperice, Melco Resorts, Morinaga, and Ariel Japan.

Not to mention, the Grand Slam winner is also the brand ambassador for Mastercard. Overall, she has been named one of the most marketable female athletes in the world.

Investments

As she earns from various endorsement deals and her career, Naomi Osaka is active in investments. To date, she has invested in various brands like BodyArmor, Hyperice, and Muzik. 

According to her, she states these brands as hot business and, thus, wishes to help them onto the next level. Advancing on, she also recently acquired undisclosed ownership in the financial terms of the North Carolina Courage. 

Furthermore, she disclosed that she would serve as a strategic advisor with the National Women’s Soccer League (NWSL) side of North Carolina Courage.

“I’ve been wanting to get involved with the NWSL for a while, to promote women’s sports and also as a business investment because I can see it growing rapidly. My investment in the North Carolina Courage is far beyond just being a team owner.”
-Naomi Osaka 

Naomi Osaka | Lifestyle 

With a whopping net worth, it’s no surprise that Naomi Osaka leads a lavish lifestyle with high-end luxury. Today, she has set her name as one of the unforgettable ones on the field. 

House

Back in 2019, Naomi Osaka purchased a 4,129-square-foot mid-century modern pad in Beverly Hills. Back then, she bought the house from pop star Nick Jonas for $6.9 million. 

Digging a bit from its past, the house was initially built in 1965 and was later renovated in 2015 as per today’s standards.

Additionally, L.A. nightlife entrepreneur Jason Lev helped with the house transformation and the designing team. 

As for the interior, the house consists of three bedrooms, four-bathroom, and .49 acres of land. Furthermore, the house is located on a sloped hillside lot and, thus, doesn’t have a huge outside space. 

As for the exterior, the house portrays a grassy lawn, plenty of terrace space for sunbathing, and an infinity pool with a spa. Moving on, the room itself depicts views of the Los Angeles landscape.

At the same time, Osaka’s bedroom is separated by a huge glass sliding door. The door from the bedroom leads out to the pool and a covered patio area.

Altogether, the house depicts a minimal decoration and texture with a simple design. 

Not to mention, the space also includes a stacked fireplace is an architectural marvel.

Additionally, the house has plenty of glassworks and is all decorated with neutral colors like brown, white, and black.

Likewise, the house has no balcony or open port; however, it has a nice backyard with plenty of sunlight. It also consists of a patio in the backyard, perfect for grilling. 

Car

As the brand ambassador of Nissan Motors, Naomi Osaka uses and rides the Nissan GT-R. Her special GT-R has the color combination of Brilliant White Pearl and Meteor Flake Black Pearl.

Furthermore, her car has LED high-mount stoplights on the dry carbon rear spoiler and a gold-painted build plate in the engine bay.

Not to mention, it also includes a 3.8-liter twin-turbocharged V-6 with 565 horsepower and 467 pound-feet of torque. 

Additionally, it also includes an all-wheel-drive system with an insane price range from $1.12 million. Similarly, she also has a Mini Cooper Clubman JCW luxury car worth $40,000.

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Help and Charity 

After earning an enormous amount from her career, Naomi Osaka has contributed a lot back to the community.

Relief effort for Australian fires

Back in January 2020, Osaka first appeared in the relief efforts for the wildfires alongside other top players in Melbourne. 

Apparently, the Australian Open “Rally for Relief” event was held at Rod Laver Arena. She played with Stefanos Tsitsipas of Greece for the specific event in a mixed doubles match.

Altogether, they garnered $4.83 million and even further collected a certain amount from tournament prize money and donations. 

Charity face mask 

In July 2020, Naomi Osaka and her sister, Mari, partnered with UNICEF to create charity face masks. Together, they created a limited-edition face mask for creative philanthropic work during the COVID-19 pandemic.

During the novel coronavirus, they created masks that weren’t just used for protection but also as a fashion statement.

To elaborate, the sisters made animated animal prints on the masks to represent their heritage on their mother’s side.

They first made their debut for the first collection at New York Fashion Week. Back then, they had a partnership with Hanako Maeda’s ADEAM fashion house. 

“Why wouldn’t you want a little animal on your thing so people can really understand how cute you truly are inside?”

At first, they sold it within Japan, and as the idea hit off, they made sales worldwide.

Play Academy with Naomi Osaka

It is the initiative for charitable works launched by Naomi. Moreover, it focuses on changing girls’ lives and championing gender equality through the power of sport and play.

Furthermore, it had also partnered with Laureus Sport for Good and Nike in 2020. It simply creates and promotes art and sells to raise funds for charity.

Vacations

As a busy athlete, Naomi Osaka doesn’t have many vacations to splurge upon. Therewith, when she goes once or twice out for vacation, she does it extravagantly.

Back in January 2020, she had her first official vacation in the Caribbean, which was a near-death experience. 

For her other vacation, it was her romantic, fairy tale dinner with her boyfriend, Cordae. The duo had a romantic private event on the beach for Naomi’s birthday.

They had dinner with candles and loads of rose petals during their time together. As explained by Naomi, it was “like in a movie.”

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Brief Glance on Naomi Osaka 

Naomi Osaka portrays aggressive gameplay with raw power as an excelled athlete, especially on her forehand and her serve. To date, Osaka has built herself as the 2020 Sports Illustrated Sportspersons of the Year. 

Furthermore, she also has been on Time’s annual list of the 100 most influential people in the world in both 2019 and 2020. Alongside being a competent player, Osaka is also an optimistic person. 

In the meantime, she is also an activist and is often recognized for her efforts in the Black Lives Matter movement. 

I always grew up with a little more Japanese heritage and culture, but I’m Black, and I live in America, and I didn’t think it was too far-fetched when I started talking about things happening here. Other people’s opinions weren’t going to stop me from doing what I know in my heart was the right thing to do.”
-Naomi Osaka 

Quotes

• “You just gotta keep going and fighting for everything, and one day you’ll get to where you want.” 
• “Every time I have a dream, somehow I accomplish it.”
• “How I came this far is a miracle, but you can too.”

Some facts on the world’s top-ranked player, Naomi Osaka. 

• Kodansha in Nakayoshi has published a manga that features Naomi Osaka as the main character in the series. It is the leading Japanese shojo magazine which Futago Kamikita draws with Mari Osaka‘s help.
• Currently, Naomi Osaka is dating rapper, Chordae. However, a certain date is unknown for their relationship, but they came into the spotlight together in 2019.
• Also, Naomi Osaka is racially homogeneous as her father is American-Haitian while her mother is Japanese. Additionally, she was born in Japan, and her maternal grandparents were against her parents. Later, she grew up in America, and she represented Japan in her gameplays. 

Latest News: Naomi Osaka designs a bold move after withdrawing from the French Open