John John Florence Net Worth: Income, House & Sponsors

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World Surfing Champion John John Alexander Florence, also famously known as John John Florence, has a net worth of $12 million. 

Similarly, John John was born on the 18th of October, 1992, in Honolulu, Hawai’i, United States. The surfer was born to John Florence Sr. (father) and Alexandra (mother). 

Likewise, American by nationality, John’s zodiac sign is Libra. Besides, his mother is also a surfer, and he grew up in the source of water.

So, as a result, John began surfing at a very early age, at five.

Similarly, by the age of thirteen, this young surfer was winning several national and global competitions.

Nonetheless, John is now a professional surfer and referred to as “one of the dominant pipe surfers of the era.”

John John Florence garnered net worth.
Young JJF is striking a pose for the camera.

Besides being a surfer, Florence is an actor as well as a stunt man. In this article, we will discuss Florence’s net worth and how John spends his million.

But before starting the article, let us have an instant glance at the quick facts.

Quick Facts

Full Name John “John John” Alexander Florence
Date of Birth October 18, 1992
Birth Place Honolulu, Hawai’i, United States
Nick Name JJF
Religion Christianity 
Nationality American 
Ethnicity White 
Zodiac Sign Libra
Age 31 years old
Height 6’1″ (185cm)
Weight 84 kg (185 lb)
Hair Color Blonde
Eye Color Green
Father’s Name John Sr. Florence
Mother’s Name Alexandra Florence 
Siblings Ivan Florence, Nathan Florence, Tal Florence
Education Kahuku High School 
Marital Status Unmarried 
Fiancé  Lauryn Cribb
Kids No
Profession Professional Surfer
World Richest Surfers #3
Highest Paid Surfer 2018
Coach Ross Williams
Achievements Two World Titles, five times tour Champions 
Yearly Salary $5 Million 
Career Debut 2003 (Age- 13 years)
Social Media Instagram: 1.4 Million Followers

Twitter: 94k Followers

YouTube: 134k Subscribers

Net Worth $12 Million 
Endorsements  Hurley, Nixon, Stance, Futures, Dakine, and Pyzel Surfboards
Merch Boardshorts, Poster, Fins
Last Update May, 2024

John John Florence Net Worth & Income 

As we have already mentioned, John John Florence has a net worth of $12 million. However, most of his income comes through his surfing career and acting career.

Nonetheless, not to forget, John even earns quite a good amount of money from endorsements and brand deals.

Likewise, in 2018 John John was named #1 in the list of Richest Surfers in the world.

That same year, Florence earned a total of $5,329,200, including winning a bonus of $500,000 and $4,770,000 from endorsements and business deals.

Similarly, Florence earns up to $3.2 million in the normal year from his surfing career alone.

So even if he couldn’t perform due to injury or other reasons, he gets at least $600,000, as mentioned in the contract.

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John John Florence Net Worth: Endorsements

Undoubtedly, JJ has an endorsement partnership with several businesses, including Hurley, Dakine, Nixon, Pyzel Surfboards, Stance, and Futures.

After endorsing these products, John would earn $1.8 million to $2 million every year.

Similarly, in 2018 John signed a five-year contract with Hurley worth $30 million. Likewise, this deal is considered one of the biggest deals signed in the history of sports.

Apart from that, John has also signed various small deals with other companies as well. As expected from those brand deals, the surfer earns around $400k every year.

However, there is not much information regarding JJ’s contracts and the total amount of money John earns through endorsements.

Nonetheless, if we find any more information regarding his endorsement earnings, we will update you soon.

John John Florence Net Worth: House and Cars

No doubt John lives a luxurious life. In 2018, Florence purchased a house Off the Wall, which is currently worth $5.3 million.

Likewise, this is a 1941 built ancient house positioned on a 26 acres lot. 

Off the Wall is a splendid house with five-bedroom with hardwood flooring. Similarly, John bought this house by paying a whopping amount of $4.6 million. 

Similarly, John has kept this house on sale for $5.3 million. Nonetheless, John is expected to earn a profit of $600k after selling this house.

Oahu’s North Shore House

At the same time, the surfer owns another house in Oahu’s North Shore. Further, JJ bought this house in 2013 by paying $5,125,000. 

Aside from the main building, three guest houses are also present, which opens to the private garden full of greenery, the pool, and the lawn.

As for his car collection, there is not much of a group. However, Likewise, Florence is often seen riding a Rivian R1T All-Electric Truck.

Similarly, John believes in going green; he loves nature and does various things to protect wildlife. Nonetheless, he buys an electric car which looks cool and is safe as well.

JJ’s Surfboards

Of course, how can we forget about his surfboards? Unlike other surfers, Florence uses his own designed surfboards called Gold Coast.

This board has dimensions of- 6’0″, 18 7/8″, and 21/2″ and is made by Pyzel Company.

Even though Florence has been seen with various surfboards, Pyzel is the only company that provides surfboards for the young surfer.

Some of the boards designed by Pyzel for Florence are listed below.

Magic Board: This board has dimensions of- 6’1″, 18.65″, and 2.31″ and is named The Bastard collection by Pyzel. It is also made from Arctic foam and has JJ Future fins.

Log FunFormance: Designed by John Pyzel and John John Florence himself these are durable and are built for first-time surfers to add fun to their surfing experience.

However, these surfboards are currently in massive demand and reviewed by many other renowned Youtubers and surfers.

John John Florence Net Worth: Lifestyle

John is one kind, loving, humble, and down-to-earth boy. However, he has always been like this, let us say from his childhood days. Undoubtedly, this is because of the upbringing he got.

No wonder Florence’s mother has raised a great man. Likewise, when John was five, he has started surfing, and from then, he has never stopped loving surfing.

Undoubtedly, John believes in proper nutrition, sleep, and low stress for a better, sound, and healthy lifestyle. 

What is John John Florence’s everyday routine?

Every day John wakes up at 7 a.m and eats oats and avocado for breakfast. After having his breakfast, he goes to his practice sessions and practices for four long hours.

Similarly, after JJ finishes his training, he heads home and has his lunch which consists of fish and vegetables. After having his lunch, Florence likes to take a power nap at noon.

Nonetheless, after taking a short nap, he heads back to the sea and starts training for another four long hours.

Unlike any other human being, Florence likes to have his dinner around 4-5 p.m. Yes! That’s true. John feels eating dinner early in the evening can help you digest well before you sleep.


Undoubtedly, Florence has traveled to different parts of the world for surfing, vacations, and events. But this is not as exotic as it seems; there are pros and cons to everything.

Even though John can travel the world and live a luxurious life, he must work hard to maintain that lifestyle. We can not imagine surfing in the heat for hours and hours.

However, to divert his mind, Florence takes a break once in a while. Likewise, Florence is a water baby, so he likes vacationing near water, seas, and oceans.

Besides, JJF chooses these locations so that he can surf freely without any time limits and rules.

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John John Florence Net Worth: Charity

This young surfer donates his fortune to many different non-profitable organizations as well as John invests his money in various organizations.

Along with other celebrities like Jack Johnson, Justin Timberlake, and many more, Florence has supported many organizations. Some of these include:

Mauli Ola Foundation: This foundation was started by a group of surfers who helps people with cystic fibrosis through natural treatment.

Sharing the Honey Foundation: Founded by John John Florence himself, the surfer believes the fortunate should share their life with needy people.

John John Florence: Movies, Investments, and Book Publications

This young surfer from Hawaii is also into producing films and acting. As a film producer and director, John has made many movies including View From Blue Moon (released in 2015) and Done: John John Florence (2013). 

John John Florence is posing with his trophy
John John Florence is posing with his trophy.

Similarly, some of John’s contributions in filmography as an actor are as follows: Distance Between Dreams (2016), Paradigm Lost (2017), Pipe, Tokyo Rising (starring Kelly Slatter, JJF,  and Kolohe Andino), and many more.

Apart from that, JJF has its clothing brand named Florence Marine X. However, this apparel focuses on surfing gears like surfing gears, T-shirts, ski boards, etc. 

John John Florence Career

JJF started his career very young it was all because of his mother’s guidance and support he developed a sense of confidence to do something.

Similarly, John was always a splendid surfer; during his amateur days, he won several titles.

Surprisingly, John even won against Shane Dorien, who was twenty years older than John. 

Unfortunately, in 2011 John had a terrible surfing accident, and he broke his wrist, leg, arm, and ankle.

However, after taking some break, John bounced back, stronger than ever. Likewise, John is the youngest surfer to have won Vans World Surfer twice.

Apart from his surfing career, he is also a businessman and can be seen in various movies.

Nonetheless, John is an inspiration to many youths to do something in and aspiring surfers. Undoubtedly, JJ deserves this success because he has worked hard to be in today’s position.


Undoubtedly, Kelly Slater is a legend in the surfing world. Likewise, John has been considered the greatest surfer for his incredible surfing skills.

Besides, Florence is also one of the richest surfers of all time. 

Some of his achievements are listed below.

  • After late Andy Irons, John is the first Hawaii-born surfer to win back-to-back world titles.
  • John has been labeled as one of the most dominant surfers of his era.
  • Winner of 2015 SURFER POLL.
  • Four times Volcom Pipe Pro winner, which is the maximum number of wins to date.
  • Similarly, John is also the winner of Vans World Champion twice.
  • Best Performance Award, 2013.

Some Facts about John John Florence

  • John has a hobby of beekeeping.
  • John’s father and mother didn’t share a good relationship. Similarly, his father was an alcoholic, which ruined their relationship.
  • In case if you didn’t know, John was a vegetarian for the early ten years of his life and only ate mac and cheese.
  • Even though John loves animals, he can’t stand cats except for kittens.

Social Media Presence

This young surfer is very active on social media platforms like Twitter, Instagram, and Youtube. Florence mostly interacts with his followers from these social media platforms.

Likewise, John updates them about his new competitions, fundraising foundations, and coming series and documentaries through them.

Instagram: 1.4 Million Followers

YouTube: 134k Subscribers

Twitter: 94k Followers


  • “You just keep doing stuff, and one thing evolves into another. Then suddenly it’s like ‘Oh, wait, I’m here surfing against Kelly Slater and all these guys I grew up watching.” 
  • “When you start forcing things, that’s when you get hurt.” 
  • “I just want to be able to surf everything – from big waves to small waves.”

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Frequently Asked Questions (FAQs)

Is John John Florence into weeds?

No, he isn’t. John follows a healthy lifestyle and doesn’t consume anything that may hamper his health.

Is John John Florence married?

No, he hasn’t got married yet. However, he is engaged to his long-term girlfriend, Lauryn Cribb.

Miss. KeCy
Miss. KeCy

Anusha K.C

Anusha K.C is a dynamic writer with a keen interest in uncovering the stories that lie beneath the surface of the sports world. Her articles offer readers a fresh perspective on athletes and sporting events, blending insightful analysis with engaging storytelling.


Sports Analysis Lifestyle Coverage


  • Anusha shares inspiring stories of athletes who have overcome adversity to achieve success.
  • She explores the off-field lives of athletes, from their training routines and dietary habits.


Anusha's passion for sports journalism is rooted in a love of competition and a fascination with the human stories behind athletic achievement. With a background in writing and a keen eye for detail, she brings a unique perspective to her articles, capturing the excitement and emotion of sports with depth and insight.

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