Bjorn Borg Net Worth: Deals, Lifestyle & Charity

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Eleven-time Grand Slam winner Bjorn Borg has a net worth of $40 million.

Bjorn Borg is a former top tennis player during the 1970 and 1980s. He was the first man to win eleven Grand Slam titles in the open era.

Borg was one of the reasons tennis rose into fame in the 1970s. His accurate playstyle and consistent performance spearheaded him to the top of the division.

Likewise, his significant records also include his four consecutive French Open wins. 

Bjorn Borg tennis player
Bjorn Borg

Furthermore, his career highlights are dominated by records that haven’t been broken to this day. Over time, he has made various investments and adapted his lifestyle to the changes.

Before we break down Borg’s properties and wealth, let us explore some quick facts about him. Also, here are some quick facts about the player before we head any further into the details.

Quick Facts

Name Björn Borg
Full Name Bjorn Rune Borg
Nickname “Ice man”
Birthdate June 6, 1956
Birthplace Stockholm, Sweden
Residence Monte Carlo, Monaco, France
Age 67 years old
Zodiac sign Gemini
Chinese Zodiac Monkey
Nationality Swedish
Gender Male
Body type Athletic
Eye Color Blue
Hair Color Golden 
Skin White
Height 5’11” (180cm)
Weight 160 lb (72 kg)
Profession Tennis Player 
Active years 1972-1993
Style of Play Unorthodox Backhand
Parents Rune Borg (Father)
Margaretha Borg (Mother)
Relationship status Married
Wife Patricia Ostfeld
Children Robin (Son), Leo (Son), and one daughter
Siblings None
Education Unavailable
Past Relationships Mariana Simonescu (1976-1984),
Jannike Bjroling (1985),
Loredana Berte (1989-1993)
Coach Lennart Bergelin (1971-1983)
Ron Thatcher (1991-1993)
Career Record 654-140 (82.4%-win percentage)
Highest Ranking No. 1 (23 August 1977)
Current Ranking Retired
Awards & Achievements 11 Grand Slam Wins: 6 French Open, 5 Wimbledon
Net Worth $40 Million
Merch  Funko Pop, Shirt, Shorts
Last Update April, 2024

Bjorn Borg | Net Worth and Income

Bjorn Borg made his tremendous net worth of $40 million from tennis and major investments. His net worth has grown over the years despite his history of bankruptcy.

Borg won eleven grand slams, including the French Open and Wimbledon championships. Also, he had 64 titles win in his name, including the Davis cup and Master’s title.

Despite retiring at an early age, he accumulated hefty earnings from his career itself. Per “The Richest”, he has won a total of $3.6 million in tournament prize money.

Similarly, Borg had multiple sponsorships active in his prime tennis career, which further boosted his net worth.

Borg was speculated of making roughly $50,000-$75,000 from shoe endorsement alone. Hence, it is clear he earned a sum from his other major racquet and clothing deals back in the day.

After Retirement Activities

After retirement, he has continued to work to increase his wealth in various ways since then. The Richest stated Borg earned a whopping $4,135,000 in the year 1992.

His previous biggest earning in a year was at the peak of his career. In 1979, he made a sum of $3,835,000 in a single year.

Likewise, his biggest reciprocated investment was on Björn Borg‘s clothing line. The value of his company was 912 million Swedish kronor in 2013.

Then, in 2019, the company was worth 960 million Swedish kronor.

In 2021, the company is trying to gain more exposure to new markets. Therefore, Borg’s net worth is sure to grow in the upcoming years.

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Bjorn Borg | Cars and House


Borg likes making changes to his house and mansion portfolio regularly. In the early days of his career, he used to live in a home in Monte Carlo.

This home was close to his pro shop. It was located on a peaceful island off the coast of Sweden. Additionally, Borg recalls this home is very close to his heart.

Similarly, Borg owned a huge mansion on Long Island near New York. Apparently, Borg and his ex-wife Mariana lived together in this mansion.

Bjorn Borg real estate hometown
Bjorn Borg’s house in Sweden

It was a waterfront home that was designed by the famous architect Norman Jaffe. The mansion had seven bedrooms, 11 bathrooms, a theatre, and a pool on a stone patio.

Also, it had a great room with large windows looking out over Hempstead Bay.

Further, this mansion also had beach rights of its own. The duo lived in the estate during the early 1980s and covered almost two acres.

Country Home

Similarly, Borg is said to have owned homes in his home country. He had extended his real estate to Värmdö and Kummelnäs.

These areas were located on a high-profile island close to the coast. Thus, Borg had three homes when he retired from the game.

It included a penthouse in Monte Carlo, a mansion on Long Island, New York, and a small island off the coast of Sweden.

Borg currently lives in his first home in Monte Carlo, Monaco. Per Hindustan Times, Borg decided to live here after facing tax troubles in Germany.


Borg is a famous tennis player with an impressive career. Thus, he loves owning luxurious cars.

In the 80s, the tennis player owned a Ferrari 308 GTS QV and drove the red beauty from 1986 to 1990. The lovely 308 GTS Quattrovalvole was delivered new to Björn Borg in 1985.

During the time, he was enjoying his early retirement from tennis. It was a fast case back in 1986, with a Targa roof and 240 horsepower engines.

Likewise, it had a curb weight of just 1465 kilograms. Borg owned the Ferrari until 1990, when he wanted to give it a new home.

Therefore, he put it up for auction, which another Swedish collector then bought.

Bjorn Borg | Lifestyle and Vacations


A superstar he may be, but Bjorn Borg prefers a minimal lifestyle. He loves to live sparely in his mansion located on the Swedish islands.

Similarly, health is the biggest priority for Borg. In an interview with ‘The Guardian,’ he revealed exercising daily to increase his tolerance levels.

At present, he plays five hours of tennis every week. Borg believes it is a good practice for him. Further, he advises his opponents, who are usually teenagers.

A family guy at heart

Borg finds relaxation while being with his family members. He is a real family guy, and his lifestyle revolves around them.

Also, during summer, his favorite hobby is to sail in the Swedish waters. The freedom of floating in the sea makes him relaxed too.

Unlike other popular athletes, he doesn’t like gambling or buying luxuries. Instead, he was usually thinking about investing in better schemes.

Yet, Borg has dedicated vintage Rolex watches in his closet. He wears Oyster Perpetual Day-Date 36 regularly.

Further, his apparel brands include Bjorn Borg Fashion.


Borg was recently on an Ibiza holiday with his old rival Boris Becker. Boris tweeted on Twitter that the duo had been vacationing with their wife.

Likewise, the team spent a warm afternoon sharing a brunch and nice chitchat.

Bjorn Borg old rival
Bjorn Borg’s vacation with Boris Becker

Similarly, they were also photographed enjoying a yacht. Borg was with his v during this vacation.

Bjorn Borg | Charity

Bjorn has had an inner dimension for charity since the dawn of his career. In 1986, the foundations featured Borg in a charity tennis match in Las Vegas, Nevada.

In 2011, the two rivals collaborated to produce a collection of four underwear styles. It was deemed as a limited edition.

Additionally, 4% of the sales were to be donated to charity.

Similarly, this arc also involved a charity auction. The auction was decided to be based online.

Ten memorable Borg and McEnroe tennis memoirs were selected to be sold.

This event represented the John and Patty McEnroe Foundation. It would then help smaller charities like Laureus USA, J/P Haitian Relief Organization, and Riverkeeper.

However, we couldn’t find a dedicated non-profit foundation founded completely by him.

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Bjorn Borg | Movies, Endorsements, Investments, And Book Publications

Movies and Media

Bjorn Borg has had his fair share of appearing in movies and visual media. He played himself as a tennis player in the 1979 American comedy film Racquet.

The movie also featured Bobby Riggs, another real-life tennis champion.

Janus Metz directed a biographical film about Borg and McEnroe’s rivalry titled Borg vs McEnroe in 2017. The movie focused on the peak competition between the two tennis stars in 1980.

This movie was written by Ronnie Sandahl and bagged seven award wins and 13 major nominations. But, unlike last time, he didn’t play the role himself.

Likewise, he’s featured himself as a model for a sales brochure in 1978. He was on the front cover promoting SAAB 900 Turbo. With time, he shot many magazines cover with the company.


During his career, Borg was at the top of the game with multiple titles. He seemed to be a strong endorser, which he continued into his post-career.

Similarly, Borg has had no trouble securing secure sponsorship deals. These deals have helped him immensely in increasing his net worth.

Racket Deals

Bjorn Borg used “Donnay Racquets” for the majority of his career. He signed a contract with them in 1975 at the peak of his career.

Per sources, his annual renewal rate was $600,000 in 1979 alone.

Furthermore, Borg was also paid royalties by Donnay at the time. He continued to earn these royalties until his retirement in 1983.

Besides, Borg previously used Bancroft racquets in the United States. It might seem absurd to believe that he swapped racquets based on where he was playing.

But the companies collaborated to create similar racquets since it meant big promotions.

Clothing Deals

Almost every tennis fans remember Borg’s collaboration with Fila during the 80s. It produced some unforgettable looks for him during his career.

Likewise, Borg promoted the product by prominently displaying the logo by placing it in the front and centre.

Throughout, he wore various shoes, ranging from Tretorn in the United States to Adidas in Europe.

During his career, he was also one of the first professional players to wear Diadora shoes.

Since deals were not as well-defined, Borg wore them on training sessions and significant games to promote the line.

Other Sponsorships

Borg wanted to find as many sponsorships as possible. As a result, he started going beyond tennis-related products only.

Consequently, he landed an endorsement deal with Tuborg, a famous Danish beer. Borg promoted this product by letting them write the company name on his headband.

Similarly, he had deals secured with companies like Saab automobiles. He was featured on the Brochure of the car company in the late 80s.

Likewise, Borg is known to have promoted various Nutriment food supplements as an athlete.


Bjorn Borg Fashion has been his most successful investment to date. It was originally called World Brand Management. But, they changed it later.

At present, it has developed into one of Sweden’s most successful clothing lines. Further, it is trying to gain international grounds by expanding to other countries.

Similarly, it has been recognized as the second famous fashion label in Scandinavia. Calvin Klein holds the top spot, but BBF will be eyeing to topple them down.

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Failed Investment

However, things weren’t always so bright for Borg in his investment career. He began his underwear clothing line after retirement.

But, he was on the brink of personal bankruptcy after his business plans failed to take off in 1989.

However, Bjorn Borg Invest AB and Bjorn Borg Enterprises Ltd. went bankrupt in 1989 and 1990, respectively.

Consequently, Borg was declared bankrupt. The investigation body gave the order after his long debt hadn’t been paid by the deadline.

He owed around $1.5 million to a group of 11 creditors. As a result, he had to sell various of his tennis memoirs and his house from Stockholm.

Nonetheless, he rose through those challenges and seems to have learned the art of the deal. At present, it looks as if his bad days are behind already.

Book Publications

There have been several books written about Björn Borg. “My Life and Game” is one such book authored by Shane Warne and Eugene L. Scott.

The book is dedicated to portraying his life story. The book talks about his playstyle and its development to his best matches.

Similarly, “Borg” is another book written about him. Björn Borg himself wrote it. Borg tries to give us a vivid account of his tennis journey and retirement stories.

Likewise, Bjorn Borg authored “My Guide to Better Tennis.” It was originally published in 1981.

This book was his reaction to improper teaching techniques relevant to tennis. Additionally, Mats Holm and the co-authors authored “Björn Borg and the Super-Swedes” in 2018.

Therefore, the book deals with the rise of Sweden as a top tennis country, citing Bjorn Borg as a prime example.

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Bjorn Borg | Career

Bjorn Borg is often compared as the greatest of all time for his peak accuracy and athleticism. Hence, he had an illustrious tennis career in the 20th century.

Firstly, Borg made his Davis Cup debut at 15 for Sweden in 1972, winning his first singles rubber in five sets.

Similarly, Borg had won 19 straight Davis Cup singles rubbers by 1975, which was a record at the time.

Bjorn Borg Wimbledon wins
Bjorn Borg wins the 1976 Wimbledon

Likewise, the Swedish tennis player won the World Championships, Wimbledon, five times. He won it in 1976, 1977, 1978, 1979, and 1980.

Also, he won the French Open in 1974, 1975, 1978, 1979, 1980, and 1981. Hence, he won a total of eleven Grand Slams.

Other reputed tournament wins included the Stockholm Open and Mater’s title in 1980.

Yet, Borg never won the Australian Open despite being a competitive tennis player. He came close to winning the Australian Open just once when he was 17 years old. He advanced to the finals but was defeated by Phil Dent.

However, Bjorn Borg shockingly retired in January 1983 at the age of 26. It was a major shock in the tennis world since he was still young to play few more years.

Three Facts about Bjorn Borg

  • Borg was just 15 years old when he represented Sweden in the Davis Cup.
  • Borg’s match against John McEnroe is considered the best Wimbledon Match in history. 
  • Bjorn is one of the youngest players to retire from the game. 

Bjorn Borg Quotes

  • “If you’re afraid of losing, then you daren’t win.”
  • “It’s tough when you’re No. 1. You don’t have any private life; you can’t even walk anywhere. I think that was one reason why I lost my motivation to play tennis.”

Social Media Presence

Facebook 440K Followers
Twitter 7K Followers
Instagram 81.1K Followers


Was Borg the youngest player to win the French Open?

Yes, he is. Bjorn Borg won it at the age of 18 by defeating Manuel Orantes.

Sanjib Sah
Sanjib Sah
Sanjib Sah is an engineer and content writer passionate about sports and athletics. With a background in engineering and a love for all things active, Sanjib brings a unique perspective to the world of sports writing. Whether he is covering the latest trends in sports technology or sharing tips on improving your game, Sanjib's words are always rooted in a deep appreciation for players' hard work and dedication everywhere. In his free time, you can find him hitting the courts or hitting the trails, always looking for new ways to challenge himself and improve his skills.

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