Bo Jackson Net Worth | Earnings & Endorsements

The elite athlete Bo Jackson depicts a staggering net worth of $25 million today. 

Jackson is the only elite in history ever to bag the All-Star honor on both fields as a former baseball and football player. Indeed, he is well-known as one of the greatest athletes of all time.

Jackson played for both sports throughout his career, and besides it, he also appeared in many advertising campaigns. Furthermore, he is much more than just an athlete. 

Bo Jackson with Lance Armstrong
Bo Jackson with Lance Armstrong (Source: Instagram)

To illustrate, Bo Jackson is also an actor and a banker. 

Quick Facts 

Full NameVincent Edward “Bo” Jackson
Date of BirthNovember 30, 1962
Birth PlaceBessemer, Alabama
Nick NameBo, Boar, Wild boar
Zodiac SignSagittarius
Age59 years old
Height6’1″ (1.85 meters)
Weight227 lb (103 kg)
Hair ColorBald
Eye ColorDark brown
Father’s NameA.D. Adams
Mother’s NameFlorence Bond
SiblingsNine siblings
EducationMcAdory High School
Auburn University
Marital StatusMarried
WifeLinda Jackson (m. 1987)
KidsTwo sons; Garrett Jackson and Nicholas Jackson
A daughter, Morgan Jackson
ProfessionFormer baseball player
Former football player
Position Running back (in NFL)
Outfielder / Designated hitter (in MLB)
Affiliations (NFL)Los Angeles Raiders 
Affiliations (MLB)Kansas City Royals 
Chicago White Sox 
California Angels 
Active Years1987–1990 (NFL)
1986-1994 (MLB)
Net Worth $25 million
Social Media Instagram, Twitter
Merch Jersey, Baseball Card, Signed Merch 
Last UpdateNovember, 2022

Bo Jackson’s Net Worth | Career Earnings and Income

Today, Bo Jackson stands with an incredible net worth of $25 million. Also, as a player, he has made a nice amount by the time of his retirement. 

Back in 1986, Jackson first commenced his career on the baseball field. Right then, he started with an annual average salary of $60,000.

The following year, Bo starred on the football field continuously for three years until 1991.

As a footballer, Jackson earned $7,400,000 every year.

Also, as a baseballer, he earned an annual average salary of $330,000 in 1987. Following it, he made $383,000 in 1988 and $610,000 in 1989. 

During his last year in Kansas City Royals, Jackson earned $1,000,000, and later, he transferred to the Chicago White Sox. Right there, he earned $1,010,000 for the first year and went on to earn $2,410,000 the following year.

Following it, Jackson played for the California Angels, which was his last year on the baseball field. Right then, he earned $1,000,000 as a salary.

Altogether, Bo Jackson earned $6.8 million in baseball salary and $6.1 million in football salary.

Overall, Jackson also was known to have the highest salary of any non-quarterback player in NFL history.

Net Worth of Bo Jackson in Different Currencies

For now, let’s gain his net worth in different currencies used worldwide. 

CurrencyNet Worth
Euro€21 Million
Pound Sterling£18 Million
Australian DollarA$34 Million
Canadian DollarC$31 Million
Indian Rupee₹1,856,185,000


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Brand Endorsements and Sponsors

Apart from his career earnings, Bo Jackson earns a tremendous amount from brand endorsement and sponsorship deals.

One of his largest endorsement deals to date is with Nike, and they have been on a long-term deal since 1986. 

Just as a baseball player, Nike offered him an annual deal of $100,000, and they have added $1 million extra if he played in the NFL. Just in 2012, Jackson had earned $10,000,000 from his endorsements. 

Apparently, he also gained $4,000,000 extra as a payout from disability insurance after a football injury the same year. 

Nike: “Bo Knows”

Back in the late 1980s, Nike hadn’t yet hit the market as a famous brand, and it was then that it rose to number two. Thanks to their deal with Michael Jordan and his “Just Do It,” an advertising slogan. 

However, it never got to defeat the brand number one, Reebok.

Having said this, as Bo Jackson stepped into their deal, they also gained the seat for the number one. Indeed, Jordan and Jackson helped Nike to earn immense height as a brand.

Afterward, Nike searched and came up with a new ad campaign called “Bo Knows.”

With this, they sketched out an entire commercial premise. This campaign envisioned Bo to take every sport, including tennis, golf, luge, auto racing, and even playing blues music. 

This campaign portrayed the release of the Nike Air Trainer I, a cross-training shoe, the first of its kind.

Also, they shot the commercial in California, Florida, and Kansas alongside the cameo appearance of Jordan, McEnroe, and Wayne Gretzky.

Later, the “Bo Knows” campaign made its debut after Jackson won in the 1989 MLB All-Even then, this campaign secured 80 percent of the cross-training shoe market, earning up to $400 million. 

In 2009, Nike released a set of Nike Dunk shoes as an honor to Bo Jackson.

Apparently, this set featured the “Bo Knows” Trainer I, Trainer 91, and Medicine Ball Trainer III.

Other Deals 

Apart from Nike, Gatorade is also one of his biggest sponsors, and with this deal, he earns $1 million annually. Additionally, Jackson also endorses Pepsi, AT&T (combined), and Mountain Dew Sport. 

Altogether, Jackson has also been titled the most persuasive athlete in advertising. As for his earnings, he made $2 million annually from the other endorsements. 

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Bo Jackson Signature Foods

Alongside his profile as an athlete, Bo Jackson is also a known restauranteur. He founded Bo Jackson signature Foods and collaborated with Jensen Meat to create “Bo Jackson’s” Bo’s Burgers By Jensen.

Their collaboration presents a burger with a high-caliber product, Southern California-based ground beef.

Apparently, it portrays juicy steak flavor, which is available to restaurants, retail, and food service operators through Jensen Meat.

Bo Jackson’s Elite Sports

Bo Jackson owns a youth sports training facility in Illinois, Bo Jackson’s Elite Sports. To elaborate, this facility is renowned as one of the leading indoor sports training centers in the country. 

It depicts an area of 88,000 square feet and has 65′ high ceilings.

Also, it showcases training for sports like baseball/softball, football, soccer, and lacrosse. 

Other Ventures

At present, Bo Jackson is a part of the RDE’s Restaurant Advisory Board. Furthermore, he also operates the Jackson & Partners Restaurant Group.

Apparently, he handles the critical function areas; Menu LTO Concept Development, Brand Development, Supply Chain Management, Ingredient Sourcing, Consumer Repositioning, and Restaurant-Specific Marketing.

Likewise, Jackson is also a massive investor in banks. At the same time, Jackson also joined the board team of Burr Ridge Bank and Trust.

Later, he also appeared as a part of the board members of the First Community Financial Bank. 

However, he left the board after Busey Bank acquired it. 

Bo Jackson’s Other Works

Back in 2016, Bo Jackson was inducted into the Baseball Reliquary’s Shrine of the Eternals.

Even now, the Las Vegas Raiders still sell Jackson’s number 34 jerseys. 

Furthermore, Jackson has a unique pre-game tradition. Every time before his game, Jackson shoots a target with a bow and arrow in the Royals clubhouse.

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Video Games

For the first time, Bo Jackson was featured in the video game Tecmo Bowl for the Nintendo Entertainment System in 1989.

Due to it, the fans started calling him “Tecmo Bo” while also gaining the title as “the greatest athlete in video game history.”

Well, the video game portrayed a character Jackson and most would love to make the character run 99 yards for a touchdown.

Later, the same character appeared in a 2016 advertisement for the Kia Sorento. 

During the advertisement, the character Jackson rode the car into a virtual stadium.

Similarly, it also appeared with Brian Bosworth referencing the infamous Monday Night Football touchdown run.

At the same time, Jackson also created his own video game for the original Game Boy portable gaming system, Bo Jackson’s Hit and Run.

To illustrate, the game showcases Jackson in both games, football, and baseball. 

They released Bo Jackson Baseball for the NES system and IBM-compatible computers. Not to mention, they also unlocked Jackson as a player in ESPN NFL Football.

Altogether, Jackson’s character was featured in the 2004 video game NFL Street 2 and the modern Madden series Madden 15 and Madden 16.

Additionally, he was also in the Madden NFL 20 as part of the Madden Ultimate Team 10th Anniversary promo.


Bo Jackson is also a television personality and an actor. He first appeared in the ProStars, an NBC Saturday morning cartoon show.

For it, he worked alongside Wayne Gretzky and Michael Jordan.

Later, he also played the character Calvin Farquhar on the TV show Married…with Children. Also, his character portrayed himself as a sports radio jockey. 

Following it, Jackson appeared in an episode of the TV series Lois & Clark: The New Adventures of Superman. During the attack, he plays a basketball game with Clark Kent/Superman.

In the meantime, he was also a character in the episode ‘Naked Babies’ (1995) on Diagnosis Murder. His character was a nanny to four babies and also kidnapped their mother.

Furthermore, he also played some minor roles in The Chamber, The Pandora Project, and Fakin’ Da Funk. Also, he made guest appearances for The Fresh Prince of Bel-Air.

Bo Jackson | Lifestyle 

Of course, Bo Jackson leads an active and lavish life. Not to mention, he also shows a healthy life with constant workouts and managed diet plan.

Apparently, he does high-intensity workouts to simple workouts all along. 

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Diet Plan

Bo Jackson has his whole week planned out for his eating habit schedule. Jackson chooses non-fat yogurts, low-fat cottage cheese, whole grain cereals, egg sandwiches, or fruit smoothies all throughout the week.

Likewise, his lunch consists of fish, rice, salad, red bell peppers, broccoli, carrots, or sugar snap peas.

As for his dinner, he mostly has chicken breast, sweet potatoes, tacos, rice, veggies, or pasta.


Currently, Bo Jackson lives in burr Ridge, Illinois, since 1991. He purchased the house for $1.08 million; however, he has lived almost anonymously to date. 

Also, he bought the house after signing with the White Sox, and since then, he has just lived there. 

Click to follow on about Bo Jackson’s Royals jerseys!

Help and Charity

Bo Jackson has thrown two ceremonial pitches to date; one was for the Chicago White Sox in the 2005 World Series. The other one was before the 2010 Home Run Derby at Angel Stadium.

Additionally, he also made a commencement speech at Auburn University’s graduation ceremony.

Bo Bikes Bama
Bo Bikes Bama (Source: Instagram)

During it, he encouraged people to step out of their comfort zone. Well, Jackson is also the ambassador for the Chicago White Sox.

Bo Bikes Bama

It is an annual charity bike ride led by two-sport legends and Alabama native Bo Jackson. This fundraising event raises money for the Governor’s Emergency Relief Fund.

Additionally, it is done to provide funds for crucial disaster preparedness. 

This event was held after a series of tornadoes devastated Alabama on April 27, 2011. That specific tornado took the lives of many Alabama residents.

Also, the bike tour lasted for five days and raised over $1.1 million for the Alabama Governor’s Emergency Relief Fund.

Additionally, he is accompanied by Scottie Pippen, Ken Griffey Jr., Lance Armstrong, and Brett Favre. Wind Creek Hospitality also sponsored this event.

Brief Glance on Bo Jackson 

Bo Jackson (born November 30, 1962) is the eighth child of his parents and has nine other siblings.

Also, he was known for getting into constant trouble since his early days; therefore, he was nicknamed a “wild boar hog.”

Throughout his career, Jackson has garnered numerous accolades.

The CHIKARA professional wrestling tag team has created a finishing move called “Bo Jackson.” Besides his career, Jackson has a family of his own.

Jackson married Linda, a rehabilitation counselor, and together they have three children; a son Garrett and Nicholas, and a daughter, Morgan.

Also, as a fun fact about Jackson, he refers to himself in the third person.

Jackson with ESPN
Jackson with ESPN (Source: Instagram)

Well, it has happened to him since his childhood due to his severe stutter. Herewith, it got hard for him to say the letter or refer to himself as ‘I.’

Career Highlights

  • Pro Bowl (1990)
  • Heisman Trophy (1985)
  • Walter Camp Award (1985)
  • Sporting News Player of the Year (1985)
  • UPI Player of the Year (1985)
  • 2× Consensus All-American (1983, 1985)
  • 3× First-team All-SEC (1982, 1983, 1985)

Social Media 

You can also gain his uploads from his social media sites. He is on Instagram as Bo Jackson (@bojackson), with 108k followers.

Likewise, he is on Twitter as Bo Jackson (@BoJackson), with 225.3k followers.

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  • “If I miss anything about the sport, it’s the camaraderie of old teammates.” 
  • “I hate to blow my own, but I gave a lot of people fits.” 
  • “Don’t sell yourself short because, without that, you can’t go far in life because after sports, the only thing you know is sports, and you can’t do anything else with that.”

Bo Jackson | FAQs

What are Bo Jackson’s NFL career statistics? Is he in the Hall of Fame?

Bo Jackson has 2,782 rushing yards, 5.4 yards per carrying, and 16 rushing touchdowns as a running back. Back in 1996, he was inducted into the College Football Hall of Fame. 

What are Bo Jackson’s MLB career statistics?

As an outfielder, Bo Jackson has 141 runs with 415 runs batted in. Also, his batting average is .250.

What is Bo Jackson’s bench press? How much does Bo Jackson’s autograph cost?

Well, Bo has a bench press of 400 pounds. Bo Jackson’s autograph cost around $20 to $100. 

If you are interested in buying Bo Jackson’s autographed items, click the link to follow. 

How much does Bo Jackson’s football card cost?

Bo Jackson’s football card is valued starting from $1 to $30,000.

If you are interested in buying Bo Jackson’s football card, click to follow the link. 

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